Elon Muskr17;s X sues ad industry group over alleged advertising r16;boycottr17; baji live net
Elon Muskr17;s X has accused a group of major advertisers of antitrust violations in a new lawsuit claiming the group conspired to r0;boycottr1; advertising on the platform.
The lawsuit claims an influential ad industry group organized r0;to collectively withhold billions of dollars in advertising from Twitterr1; because the group was concerned that the platform had deviated from brand safety standards after Muskr17;s acquisition in late 2022.
The group is the Global Alliance for Responsible Media, also known as GARM, a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content.
GARM counts more than 100 prominent companies as members. Four of those companies r12; CVS, Unilever, Mars and the Danish energy company Ørsted r12; were also named as defendants in the lawsuit, which was filed in federal court in Texas Tuesday.
The lawsuit is the latest effort by X to revive its core ad business, which has tanked since Muskr17;s takeover. Many brands have pulled their spending over concerns that their ads might run alongside misinformation or hate speech, which Musk himself has occasionally promoted. The suit also continues Muskr17;s habit of feuding with the advertisers whose money he relies on; last year, he told brands who had left the platform to r0;go f**k yourself.r1;
X leaders have alternately portrayed the platformr17;s ad business as recovering, then struggling, then recovering again. But X CEO Linda Yaccarino painted a dire picture in a video posted to the platform Monday. r0;They conspired to boycott X, which threatens our ability to thrive in the future,r1; she said of the GARM members, adding that the loss in advertising dollars placed the company r0;at long-term risk.r1;
A spokesperson for the World Federation of Advertisers declined to comment on the lawsuit.
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